Marrocco, 2022
As a researcher
I’m an anthropologist who switched to UX after my master’s degree studies in techno-anthropology. I have always been interested in humans, how they perceive the world and why they behave in a certain way.
I love experimenting with different methodologies to find the best fit for the project’s needs. I am the most experienced in interviews and usability testing (moderated and unmoderated). However, I have also worked with diary studies, contextual inquiries, card sorting, surveys, and digital mapping. I’m always open to learning new methods and analysis approaches.
As a researcher, I have worked in pairs with other researchers and alone. However, even if I can work alone on a product, it’s always beneficial to have the possibility to discuss research with a fellow researcher.
As a colleague – I’m helpful and understanding. I have learned that team’s success is more important than my personal. I always try to understand how each stakeholder is working and thinking so I can better adjust my work style and we can reach our common goals. My master’s studies were project- and teamwork-based, so I learned to work in teams with different backgrounds. This experience helped me collaborate better with stakeholders during my UX research work.
As a lecturer
I give remote lectures on consumer behaviour for marketing students. It’s related to my education and job but is different. I did my best to dig deeper into the topic and constantly think about improving my lectures, especially considering they are remote ones.
As a human being
Life forced me to slow down and pay attention more to myself, so self-healing and connecting with myself have become one of my most prominent leisure activities (e.g., meditations, breathwork, yoga, psychology). Besides, I love exploring food, places, and various cultures and regularly visiting cultural events.
Even if I’m introverted, I highly value my friends, colleagues, and research participants and try to handle them with empathy.
My research-related experience and skills
| CA CZ s.r.o. / Broadcom | Prague, Czech Republic |
| Sr. UX RESEARCHER | January 2023- Present |
● Plan and manage research roadmap for the value stream;
● Plan, manage, and conduct evaluative research (usability testing)
● Plan, manage, and conduct exploratory research (interviews, workshops, surveys, observations on
customers’ sites)
● Mentoring and onboarding my value stream’s designers in research
● Participating in conferences and representing the company
● Constant cooperation with other researchers, product managers, designers and customers
| Avast.com | Prague, Czech Republic |
| UX RESEARCHER | September 2021- November 2022 |
- Plan, manage and conduct evaluative research (usability testing)
- Plan, manage and conduct exploratory research (interviews, online diary study)
- Helped to initiate the idea and set the practice for UX metrics and benchmarking
- Constant cooperation with other researchers, product managers, and designers
| College of Business Administration (Distance learning) | Riga, Latvia (remotely) |
| LECTURER IN CONSUMER BEHAVIOUR | September 2020- today |
- Prepare and give remote lectures a few times per semester
- Update study materials
- Moderate online discussion and grade submitted papers
- Grade exam papers.
| Kiwi.com | Brno, Czech Republic |
| UX RESEARCHER | November 2018- August 2020 |
- Plan, manage and conduct evaluative research (usability testing)
- Plan, manage and conduct exploratory research (interviews, contextual inquiries)
- Generate product ideas (organizing ideation workshops for my projects)
- Helped to initiate the idea and build the research repository
- Constant cooperation with other researchers, product managers, and designers
| Readiness IT | Porto, Portugal |
| JUNIOR UX ANALYST | October 2017- September 2018 |
- Research of UX best practices of design components and elements for the internal design framework;
- Usability tests to help clarify best solutions for the internal design framework (finding a context and wireframing/describing a flow for tests; writing scripts and preparing questions, carrying out tests);
- Wireframes for the internal design framework according to best practices and usability test results (working in Sketch);
- Prepare internal documentation with best practices of design components and elements for the internal design framework;
- Assist with organization and planning of the project regarding the internal framework (estimations of work; planning weekly work/sprints (GitLab)).
| JKS a/s | Copenhagen, Denmark |
| SOCIAL MEDIA MANAGER (INTERNSHIP) | October 2017- September 2018 |
- Social media strategy for the international department to target EU and EEA countries.
- Implement and manage their Facebook page to reach the strategy’s goals.
- Do research, analyse data, and act according to data and the company’s possibilities.
- Educate the team to work with Facebook.
EDUCATION
| Aalborg University (Copenhagen campus) | Copenhagen, Denmark |
| MSC. IN TECHNO-ANTHROPOLOGY | September 2014- June 2016 |
- Courses in
- organizational culture
- product development and design
- innovative and responsible knowledge creation
- mapping controversies (digital data harvesting and visualization).
- 4 larger projects about society and technology interaction
| University of Latvia | Riga, Latvia |
| BACHELOR DEGREE IN SOCIAL AND CULTURAL ANTHROPOLOGY | September 2010- June 2013 |
- Qualitative and quantitative methods.
- Courses in
- Development anthropology
- Political anthropology
- Economic anthropology
- Visual anthropology
- Quantitative methods
- 4 larger scale research projects related to society´s research.
| Tallinn University | Tallinn, Estonia |
| ERASMUS EXCHANGE DURING BACHELOR DEGREE | August 2012- January 2013 |
- Courses in
- Contemporary Latin American issues
- International relations
- Regional development
- Urban anthropology
| Languages | Latvian – native | English- fluent | Portuguese- conversation | Russian -simple conversation |
| Research | Interviews – proficient | usability testing (moderated&unmoderated)- proficient | observations -good; contextual inquiry- good | diary studies – beginner | card sorting – good | surveys – beginner |
| Software | User testing | Userzoom | User Interviews| Zoom | Miro | Figma| SPSS |
Dace Lasmane 